Our Leadership


Susan ReiterSusan N. Reiter, Ph.D., President and Co-Founder of InFocus Research Group, Inc., earned her doctorate in Higher Education from the University of Michigan.  She also holds a Master’s degree from the University of Minnesota and a Bachelor’s from the University of Michigan.  She spent four years as a researcher at a national center for research on human cognition and motivation.  Working with leading psychologists, Susan designed and led numerous studies on how people’s motivations affect what they hear, how they learn, and ultimately what they think.  Specifically, she tested whether people can really be taught to think “outside the box” of their own biases and consider other points of view.  Susan is a skilled interviewer and has conducted numerous group and individual interviews with effective results.  She is a skilled data and theme analyst.  She is also an accomplished writer.
Kim SandsKim K. Sands, Vice President and co-founder of InFocus Research Group, Inc., holds a Bachelors degree in Marketing from Oakland University. She has an extensive background in market research and strategy development. For many years, Kim has worked in cross-functional team leadership roles.  She has trained and studied group dynamics, issues resolution processes in the group environment, and opinions and motivations of individuals in cross-functional groups and juries. She is also experienced in utilizing psychological and personality inventory results to understand and predict individuals’ interaction styles within group environments.

Kim has more than 25 years experience in both primary and secondary research methodologies, including focus group facilitation, surveys, interviews, and correlational research.  She is highly skilled at analyzing research results and translating them into actionable strategies.

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